Arun Chaudhuri is an advertising and marketing professional with over 35 years' of experience in advertising and later in marketing. He studied in St. Xavier's School Hazaribagh, St. Xavier's College Calcutta, and did his post graduation from the University of Calcutta. He began his career in Clarion McCann Advertising Ltd. From Clarion he went to O & M as a Senior Executive. He remained with O & M for about 4 years after which he joined R. K. Swamy Advertising Associates (now R.K Swamy BBDO) as Account Group Head. After working for 5 years in this Agency he decided to float his own agency. He started Campaign Advertising Services Pvt. Ltd. An Agency he headed for the next 15 years. From a single branch agency, Campaign became an all-India agency with branches in Delhi, Mumbai, Chennai and Bangalore. He sold the agency in 1994 to work on a new Company that was more focused on brand management, including preparation of creative work, storyboards for corporate/ industrial/ brand films, market research, promotion and hands-on marketing. He felt there was a big gap in this area. Arun Chaudhuri has been associated with a number of Institutions for over two decades. He has been a visiting faculty in IISWBM (Calcutta University). He has been a visiting faculty at IIT Kharagpur (Vinod Gupta School of Management), and IBM ( Jadavpur University) at Kolkata. Currently teaches at CMI-Calcutta Media Institute sponsored by the ABP Group and affiliated to IISWBM.