Mr. Asifulla A is a teaching assistant at Institute of Management Studies, Davangere University, Davangere. He has passed his MBA in Marketing from Davangere University and secured fifth rank from the university. He has more than four years of experience in teaching MBA students and has qualified UGC NET exam. At present, he is pursuing his Ph.D. in Davangere University under the guidance of Dr. B. Bakkappa. He has written many articles and has presented in various national and international conferences. His articles have been published in various national and international journals and edited volumes.