Dr. Ramesh Kumar Chaturvedi is Electronics and Instrumentation graduate from Mumbai University, MBA from Mahatma Gandhi Kashi Vidyapeeth and MA in Public administration from Pondicherry University. He has earned Ph.D. in discipline of Retail and Consumer Behaviour at Dept. of Business Administration, University of Lucknow. He has also completed a certification program on Management of MFI's from IIM, Lucknow. Along with Nine years of experience in academics, he also possesses five years’ work experience of corporate world. He has more than twenty publications of research papers, some of them refereed and indexed with impact factor. He has made many presentations in national and international seminars as part of his academic achievement and received best paper presenter award twice. His other book on 'Marketing Management - A contemporary approach' is well referred by students of various universities. He has interest in subjects like Strategic Management, Marketing and Business Research Methods.